In June 2024, partners Daniel Morais and Léo Muqui invited Estúdio Crio to photograph the behind-the-scenes of the shoot for their debut collection campaign for the brand Insanos Populares.

 

Estúdio Crio was responsible for capturing the atmosphere of the day, unpretentiously recording everything that happened behind the camera of photographer Bárbara Rosalinski”.

 

The communication for the launch event was made through the release:

 

Everyone is a little bit of a saint and a little bit of a crazy.

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Amidst life's setbacks, what really matters is staying true to your own opinions and stories.

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Our story begins on the eve of Saint Anthony's Day: Os insanos populares are as intimate as they are figurative, sacred as they are profane, in Brazilian and Portuguese mixes full of ancestry, style and embroidery.

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Portuguese folklore was the starting point for the debut chapter of this collection and partnership between partners Daniel Morais and Léo Muqui.

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Respect for the symbolism present in both countries of origin is now translated into new verses, redefining old elements through a new perspective where the DNA of the collection manifests itself in natural fabrics full of life with fun elements of hand embroidery.

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By valuing hand embroidery techniques with the application of beads and fringes - each scarf is part of a limited edition of only 6 items.

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By carrying the honors of baptism on our chest, we seek to rescue ancient symbols of faith in new ways of honoring life to enchant at a party, lunch or trip to the supermarket.

 

We invite you to celebrate with us our Festa dos Insanos Populares on its launch