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INSANOS POPULARES In June 2024, partners Daniel Morais and Léo Muqui invited Estúdio Crio to photograph the behind-the-scenes of the shoot for their debut collection campaign for the brand Insanos Populares. Estúdio Crio was responsible for capturing the atmosphere of the day, unpretentiously recording everything that happened behind the camera of photographer Bárbara Rosalinski”. The communication for the launch event was made through the release: Everyone is a little bit of a saint and a little bit of a crazy. Amidst life's setbacks, what really matters is staying true to your own opinions and stories. Our story begins on the eve of Saint Anthony's Day: Os insanos populares are as intimate as they are figurative, sacred as they are profane, in Brazilian and Portuguese mixes full of ancestry, style and embroidery. Portuguese folklore was the starting point for the debut chapter of this collection and partnership between partners Daniel Morais and Léo Muqui. Respect for the symbolism present in both countries of origin is now translated into new verses, redefining old elements through a new perspective where the DNA of the collection manifests itself in natural fabrics full of life with fun elements of hand embroidery. By valuing hand embroidery techniques with the application of beads and fringes - each scarf is part of a limited edition of only 6 items. By carrying the honors of baptism on our chest, we seek to rescue ancient symbols of faith in new ways of honoring life to enchant at a party, lunch or trip to the supermarket. We invite you to celebrate with us our Festa dos Insanos Populares on its launch

Masterclass Fashion Branding Building Brand Identity Exclusive Content Individual Mentoring Recorded Classes Certificate of completion KNOW THE COURSE Motivated by changes in consumer behavior and creation that are increasingly plural and multidisciplinary, in accordance with the demands of a highly competitive and discerning market, our team launched the appropriate course for the creative fashion communication industry: the Masterclass Branding of Fashion: Construction of Brand Identity . To strengthen the identity of your brand and/or business, it is first necessary to master essential branding techniques and fundamentals when creating a communication plan. Through our program, we will show the importance of the pillars of research, planning, strategy and execution to strengthen your brand identity, enhancing market positioning and establishing important competitive differential criteria in the face of the competition. At the end of this process, you will be able to take more assertive marketing actions that will positively impact the engagement of your communication campaigns and consequent commercial balance sheets. This course will provide you with a complete and deep immersion, through individual mentoring and feedback at each stage of the process with one of the most renowned and experienced professionals within fashion communication in the country: Fábio Monnerat. Through fundamental concepts and technical planning tools for structuring each stage of your business, you will be able to fully master the communication pillars necessary for a branding strategy project. At the end of this immersion, it will be possible to present an extensive research and branding plan, complete with all the secrets of the main communication and structuring tools aimed at brands, companies or for those who seek to act as a consultancy, for the best making of their commercial and marketing decisions. TARGET AUDIENCE Communication, design, marketing, branding and fashion students, as well as anyone interested in learning the basics of structuring a brand and/or business in order to strengthen its identity and increase market value in the industry. DATES AND PLANNING CALENDAR Altogether there will be 6 meetings in real time, held live, through meetings held by Zoom. Classes take place once a week, always on Tuesdays, from 7:00 pm to 9:30 pm on days according to the planning calendar. The recorded class content will also be made available, along with the support material for each module, for students who, for whatever reason, cannot attend one and/or more dates during the meeting times. PROGRAM CONTENT CLASSES Module 1 - Brand and Consumer Behavior Branding History Consumption behavior Branding Conceptualization Conceptualization of Marketing Fundamental differences between Branding and Marketing Module 2 - Fundamentals of Branding Purpose of Branding Establishing fundamental differences between image and reputation Understanding Brand Value Brand strategy Brand Management and Experience Module 3 - Construction of Identity Brand Personality: Construction of identity through Archetypes Brand Personality: Personas Brand Persona and Buyer Persona Module 4 - Brand Building Defining the Persona and Brand Communication (Tone of Voice, Positioning) Brand Purpose The importance of Visual Identity for brand unification Module 5 - Case studies and communication planning exercises Positioning, Repositioning and Brand Experience Module 6 - Brand Communication Storytelling as a narrative construction tool Fashion communication on digital channels Brand crisis management Module 7 - Planning and Implementation Calendar of actions Distribution of funds for campaigns Measuring stock valuation AT THE END OF THE COURSE YOU WILL BE ABLE TO: Develop skills and abilities in the areas of communication, marketing and branding, being able to structure brand building and strengthening projects, in addition to presenting them to teams, customers and/or business partners, expanding your resource repertoire. You will be able to know the best ways to communicate fashion products in both physical and digital spheres. KNOW YOUR MENTOR Fabio Monnerat is CEO of Mdois consultancy and professor at Conquer school. Specialized in communication, marketing and branding. Also specialist in fashion business management, design thinking and brand positioning. He has been working for 15 years as a consultant and speaker for companies such as: Sebrae, Senac, Couromoda and Firjan. He coordinated the marketing of the fitness brand CCM, was a university professor for 6 years at UNESA, professor of fashion production at Senai Moda and is currently a professor at Conquer. Training at: FGV, Universidade Federal Fluminense UFF, Sebrae, Unesa and Brandster School. WHAT THE COURSE OFFERS Exclusive content such as support materials and insights related to each lesson Unique mentoring for each student in the class, with a close eye on building brand identity at each stage of the project until the end. Classes made available in recording for those who, for whatever reason, are unable to attend within the stipulated dates. Certificate of completion of course, which can be used both for the use of additional hours in colleges or as a highlight to improve your curriculum. Informações Adicionais It is not necessary to bear any additional cost to be able to enjoy and complete the course in its entirety. Enroll

3D Digital Fashion Creation Editorial Communication Conteúdos Exclusivos Mentoria Individual Aulas Gravadas Certificado de Conclusão KNOW THE COURSE Partially accelerated by the pandemic, the virtual universe has matured and expanded, redefining consumer experiences. As new customers adjust to a scenario of merging physical and digital (phygital) realities, the yearning for the infinite possibilities offered by technological tools strengthens the decentralized creative economy in Web 3.0. The main companies in the fashion retail industry already move a market valued at US$50 billion, as it is estimated that by 2026, 25% of people will spend a few hours a day in different Metaverses. In line with the zeitgeist, we announce the second edition of the Mentorship project “3D Digital Fashion Creation - Editorial Communication.” Promoting and encouraging new immersive and creative tools for the consumer experience, this course is aimed at designers who already have basic experience in creating patterns and digital garments, and wish to improve through the integration of other technical software for presentation and product communication. In this intermediate module, we will see the integration of software such as Substance Painter and Blender together with Clo3d in the communication of products and composition of exhibition scenarios for 3D garments, redefining the shopping experience. This course will provide you with a complete and deep immersion, through individual mentoring and feedback at each stage of the process with renowned and authoritative professionals within the country's digital fashion design: Karina Wolff and David Benalcázar Chang, the senior designer and founder from the digital fashion agency Hol Studio. BENEFITS & DIFFERENTIALS OF THE BASIC MODULE Expansion of the sales channel The creation and composition of scenarios is a powerful tool in product communication, enabling simultaneous actions in a phygital sphere, through strategies for purchasing physical parts that eventually can also compose active assets - adaptable for NFT's/Phygital/Skins. Immersive shopping experience While the 3D lookbook allows for a 360-degree discovery of the collection, augmented reality blurs the lines between real and virtual, allowing users to access sophisticated exhibition content providing a true sensory shopping experience. Product communication The product display takes on new contours through the composition of an immersive editorial, highlighting sensory points of the physical materiality of the consumption experience through immediate, instantaneous access - which can be experienced and consumed from anywhere in the world. TARGET AUDIENCE Fashion design students, designers, stylists, model makers, style assistants, stylists, costume designers and clothing and clothing technicians, in addition to any person interested in 3D digital Fashion Creation. PRE-REQUIREMENT: Having attended the basic module of the 3D Digital Fashion Creation course or having mastered the main creation tools in the Clo3d software. DATES AND PLANNING CALENDAR Altogether there will be 6 meetings in real time, held live, through meetings by Zoom. Classes take place once a week, always on Saturdays, from 10 am to 1 pm according to the planning calendar. The recorded class content will also be made available, along with the support material for each module, for students who, for whatever reason, cannot attend one and/or more dates during the meeting times. PROGRAM CONTENT CLASSES Tools / Application of accessories / Organization of UV`s / Export of Objects Introduction to the software interface / Scenery Construction and Import / Lighting Animation import in Clo3d / Animation import in Blender / Substance Painter / Texturing / Exporting and Importing Maps / Cloud Rendering Feedback and evaluations of the works Insights and perspectives for the labor market AT THE END OF THE COURSE YOU WILL BE ABLE TO: Develop skills and abilities in the area of creation & composition of 3D scenarios and products using different softwares, in addition to increasing the reach and sales channel of these assets, both physical and digital. Not only will you be able to deliver a complete fashion collection through an immersive experience, you will also know the best ways to communicate fashion products in digital spheres. KNOW YOUR MENTOR Karina Wolff has a degree in Visual Arts from UFRJ and Fashion Design from Senai Cetiq. She worked in scientific initiation research at the COPPE (UFRJ) virtual and augmented reality laboratory, starting to work in a multidisciplinary way on the relationship between art, fashion and technology. She is part of the consulting sector of Senai Cetiq's Fashion Lab, carrying out research and development of solutions for the use of 3D Modeling and digital fabrication for fashion production. She acted in the Mentorship "Stratasys: 3D Beachwear", studying more deeply the transitions between digital and physical realities. Since the end of 2011, he has been working as Senior Digital Designer at Hol Studio, since then developing several projects for fashion companies, universities and game studios, performing both more technical processes of modeling, simulations and post-treatment as well as training to qualify new professionals for the sector. WHAT THE COURSE OFFERS Exclusive content such as support materials and insights related to each lesson. Unique mentoring for each student in the class, with a close eye on the creation of pieces at each stage of the process. Classes made available in recording for those who, for whatever reason, are unable to attend within the stipulated dates. Certificate of completion of course, which can be used both for the use of additional hours in colleges or as a highlight to improve your curriculum. Informações Adicionais It is necessary to have access to a computer that respects the operational characteristics and minimum configurations for the full functioning of the software. Get in touch with our team to find out more. It is not necessary to bear any additional cost to be able to enjoy and complete the course in its entirety. However, if you wish, it is possible to purchase the software from an authorized representative after the free trial period of the program for a better deepening of the skills acquired during the duration and practice of the course. Enroll

VULNERÁVEIS VENCEREMOS VULNERÁVEIS VENCEREMOS: The Construction of Human Heroines is an authorial course, conceived by the screenwriter and writer Manuela Cantuária, which goes deeper into the issue of female representation and the process of creating multidimensional heroines - fleeing the false opposition between the two clichés that still haunt women narratives: "the strong protagonist" and the "fragile girl". Aimed at screenwriters, writers, directors, content creators and professionals in the field of audiovisual and dramaturgy, the course offers creative tools to bring authentic characters to life, exploring their dark side and fighting the myth of female perfection. With references that go through Greek mythology, fairy tales, movie classics and contemporary hits on TV and literature, the content is based on an in-depth research that compiles stereotypes and female archetypes prevalent in fiction throughout history. The author Screenwriter and writer, Manuela Cantuária works with the creation and development of projects for TV, streaming platforms, cinema and the internet. She writes a column in Folha de S.Paulo, in Caderno Ilustrada. She is creator of the first series original from Paramount+ in Brazil, "As Seguidoras". She attended the TV Writing Intensive Program at Columbia University. Estúdio Crio was responsible for the entire branding structuring and planning project, preparing the visual and verbal identities for the brand's communication, content and marketing strategy. It also manages relationships with all the brand's points of contact: clients, institutional partners and press agencies.

WHO WE ARE We are an Educational Company that offers Consulting & Mentoring through free courses in Design & Digital Fashion Communication. Our purpose is to create impactful Experiences to boost Careers, through technological tools that work as great allies for Fashion Education. We develop innovation projects through Consulting services, aligning Positioning strategies with commercial tactics adjusted to the identity and needs of your business. We create opportunities for Connection, through unique Experiences and Sensory Products. WHERE WE CAME FROM CRIO (in Greek: Κρείος, transl.: Kreíos) In Greek mythology, he is one of the twelve classical titans of the Hesiodic tradition, son of Gaia (Earth) and Uranus (Heaven). From the dialect, his name means “ram” and is closely related to the constellation Aries – the first astrological sign of the Zodiac. CRIO was the primordial God of the constellations and his divine function in the universal order was to organize the stellar cycles. WHAT WE DO Consulting and Mentoring in Design & Digital Fashion Communication Elaboration of Educational and Creative projects, Branding and Visual Identity 360° Communication: Complete analysis of all touchpoints of your brand and/or business, with the objective of executing a tailor-made planning that makes your marketing actions more assertive Storytelling for Omnichannel implementation Social Media Management Influencer Marketing Project consulting through commercial strategies

CLUB DU HOTEL Created in 2015 by designer Bárbara Lagel, Club du Hotel is the newest beachwear brand that has been conquering the closet (and the boardwalk!) of Rio de Janeiro residents with its graphic and vibrant prints, inspired by cuts and collages. With no fixed point of sale, its communication strategy takes place through editorials produced by the brand with a focus on social media, in which it presents its collections and pieces to consumers, fashion buyers, stylists, costume designers, editors and market professionals in general. These editorials are the starting point for the production of content and branding for the brand, using the material produced in posts, newsletters, e-commerce and promotional actions on the same platforms. Estudio Crio was responsible for the Executive Production of the new collection shooting. The Executive Production work involves managing and hiring a team (Art Director, Photographer, Beauty Expert, Model, etc.), as well as location research, references and creative consultancy for the presentation of the final content.

GERMANO'S BARBER SHOP With the challenge of restructuring a store that had not been used up until then, and entering an already pre-established universe of style and behavior references, the juxtaposition of traditional and contemporary elements proved to be as subtle as necessary for the implementation of new strategies and creative solutions. The project worked in several creative hubs such as branding, market consulting and positioning strategies, in addition to all communication and content production, both in the analogue and digital fields. Destruction materials, furniture and relics found in antique shops in downtown Rio and surrounding coastal municipalities were used in the decoration. Germano's Barber Shop strictly follows all the bossa of the 1940s, when a trip to the barbershop was a ritual of class and masculine elegance, traditional in the first shaving salons. At the tip of the needle the bonus: Rock hits in exclusive playlists designed for the house and made available to customers, which can be accessed through platforms such as spotfyi and deezer.

3D Digital Fashion Development Exclusive Content Individual Mentoring Recorded Classes Certificate of completion KNOW THE COURSE Motivated by changes in Consumer Behavior and Creation that are increasingly plural and multidisciplinary, in accordance with the demands of a highly competitive and discerning market, we launched, through our team, the Mentorship that promises to revolutionize the creative industry of fashion design: the 3D Digital Fashion Development . By getting in tune with the new Experiences proposed by the infinite possibilities of creation within Web 3.0 and Metaverses, where the weight of an authorial work reaches new heights - whether through NFT's creations, exclusive and singular pieces, or even entire collections designed for the fusion between physical and virtual realities, the professional who is ahead of this curve will certainly be able to have relevance and authority within the trajectory and highlight of his career. Digital innovation methods are already part of the reality of many companies, and big names in the market not only understood the importance, but also the requirement of the need for training to be aware of this reality, which is as insurgent as it is sustainable. This course will provide you with a complete and deep immersion, through individual mentoring and feedback at each stage of the process with one of the most renowned and authoritative professionals within the country's digital fashion design: Karina Wolf, senior designer at the digital fashion agency Hol Studio. Not only will your authorial work be valued, but you will also be able to monetize the fruits of your ideas, work and talent through your products TARGET AUDIENCE Fashion design students, designers, stylists, model makers, style assistants, stylists, costume designers and clothing and clothing technicians, in addition to any person interested in 3D digital Fashion Creation. DATES AND PLANNING CALENDAR Altogether there will be 5 meetings in real time, held live, through meetings held by Zoom. Classes take place once a week, always on Saturdays, from 10am to 1pm according to calendar. The recorded class content will also be made available, along with the support material for each module, for students who, for whatever reason, cannot attend one and/or more dates during the meeting times. CONTEÚDO PROGRAMÁTICO DAS AULAS Fundamentals of computer graphics Introduction to the 3D digital tool for fashion. Anthropometry and construction of measurement table. Development of base molds Interpretation of models Prototyping and digital simulation for fashion products. Rendering and communication of fashion products. AT THE END OF THE COURSE YOU WILL BE ABLE TO: Develop skills and abilities in the area of creating 3D digital fashion using a specific software, in addition to developing digital clothing prototypes to check fit and fit in an agile and economical way. Not only will you be able to deliver a complete fashion collection, you will also know the best ways to communicate fashion products in digital spheres. KNOW YOUR MENTOR Karina Wolff has a degree in Visual Arts from UFRJ and Fashion Design from Senai Cetiq. She worked in scientific initiation research at the COPPE (UFRJ) virtual and augmented reality laboratory, starting to work in a multidisciplinary way on the relationship between art, fashion and technology. She is part of the consulting sector of Senai Cetiq's Fashion Lab, carrying out research and development of solutions for the use of 3D Modeling and digital fabrication for fashion production. She acted in the Mentorship "Stratasys: 3D Beachwear", studying more deeply the transitions between digital and physical realities. Since the end of 2011, he has been working as Senior Digital Designer at Hol Studio, since then developing several projects for fashion companies, universities and game studios, performing both more technical processes of modeling, simulations and post-treatment as well as training to qualify new professionals for the sector. WHAT THE COURSE OFFERS Exclusive content such as support materials and insights related to each lesson; Unique mentoring for each student in the class, with a close eye on the creation of pieces at each stage of the process; Classes made available in recording for those who, for whatever reason, are unable to attend within the stipulated dates; Certificate of completion of course, which can be used both for the use of additional hours in colleges or as a highlight to improve your curriculum. Additional Information It is necessary to have access to a computer that respects the operational characteristics and minimum configurations for the full functioning of the software. Get in touch with our team to find out more. It is not necessary to bear any additional cost to be able to enjoy and complete the course in its entirety. However, if you wish, it is possible to purchase the software from an authorized representative after the free trial period of the program for a better deepening of the skills acquired during the duration and practice of the course. Enroll

KAZURI Kazuri is a neo-brand of jewelry and ceramic accessories, handcrafted and painted by a tribe of women who promote professional training through workshops and creative culture practices, benefiting the local economy in Kenya. Estudio Crio was responsible for the launch shooting of the first collection, creating the brand's visual identity through the creative direction for the campaign.

ESTUDIO CRIO AGENCY Estudio Crio Agency is one of Estudio Crio’s areas of activity, in which we develop communication and visual identity projects, through tailor-made consulting services adjusted to the identity of your brand and/or business. Services We develop Branding, Communication and Visual Identity projects. 360° Communication Social Media Management Storytelling para implementação Omnichannel Influencer Marketing Customer Experience Project consulting through commercial strategies Clients Coqueiro Collective Connection. Kazuri Connection. Vulneráveis Venceremos Connection. Germano's Barber Shop Connection. Club du Hotel Connection. Insanos Populares Connection.

COLETIVO COQUEIRO The Coqueiro collective is made up of friends and designers, who together understood to be able to invigorate the Carioca consumer lifestyle. With big names such as Isabela Capeto, Julia Gastin and Maxime Perelmuter, the group launched its first pop up store in Rio Design Leblon, especially for the summer vacation period. Estudio Crio was responsible for managing the event's communication, which in addition to providing real-time coverage, also produced content for the brands and partners involved in the premiere.