With the challenge of restructuring a store that had not been used up until then, and entering an already pre-established universe of style and behavior references, the juxtaposition of traditional and contemporary elements proved to be as subtle as necessary for the implementation of new strategies and creative solutions.

 

The project worked in several creative hubs such as branding, market consulting and positioning strategies, in addition to all communication and content production, both in the analogue and digital fields.

 

Destruction materials, furniture and relics found in antique shops in downtown Rio and surrounding coastal municipalities were used in the decoration. Germano's Barber Shop strictly follows all the bossa of the 1940s, when a trip to the barbershop was a ritual of class and masculine elegance, traditional in the first shaving salons.

 

At the tip of the needle the bonus: Rock hits in exclusive playlists designed for the house and made available to customers, which can be accessed through platforms such as spotfyi and deezer.