Created in 2015 by designer Bárbara Lagel, Club du Hotel is the newest beachwear brand that has been conquering the closet (and the boardwalk!) of Rio de Janeiro residents with its graphic and vibrant prints, inspired by cuts and collages. With no fixed point of sale, its communication strategy takes place through editorials produced by the brand with a focus on social media, in which it presents its collections and pieces to consumers, fashion buyers, stylists, costume designers, editors and market professionals in general. 

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These editorials are the starting point for the production of content and branding for the brand, using the material produced in posts, newsletters, e-commerce and promotional actions on the same platforms.

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Estudio Crio was responsible for the Executive Production of the new collection shooting. The Executive Production work involves managing and hiring a team (Art Director, Photographer, Beauty Expert, Model, etc.), as well as location research, references and creative consultancy for the presentation of the final content.